South-East Asia IPR SME Helpdesk

E-Commerce in Vietnam: What To Watch Out For


Why E-commerce?

Have you ever encountered the difficulty of copyright violations?

How you can protect yourself in the Vietnamese market?

What steps you should take to protect your IPR?


In recent years, with rapid urbanisation, high internet usage and a young population, Vietnam has become one of the top e-commerce markets in South-east Asia. In 2018, consumers in Vietnam spent roughly US$6 billion on online purchases, more than US$1 billion higher than the total for previous year (DataReportal Research). Shopee, Lazada, Tiki and Sendo have recently emerged as the most popular domestic online multinational platforms. Meanwhile, the world's largest e-commerce marketplaces such as Amazon, eBay and Alibaba are also developing their roles for cross-border shopping in the Vietnamese market.


An e-commerce boom has some important effects on the protection of intellectual property. The Internet brings opportunities to sell your product anywhere in the world using the big players' platforms but also your own e-commerce website. However, these opportunities come with some specific concerns, for example, the difficulty of monitoring counterfeit products and copyright violations. It is important to learn what steps you should take to protect your IPR and yourself in this market. 


Come to our breakfast briefing to get the latest updates and practical advices about the Vietnamese E-Commerce market and what you need to watch-out for IPR with Mr. Nguyen Anh Dzung, Executive Director - Retail Measurement of Nielsen Vietnam and Dr. Marta Bettinazzi, IP Business Advisor of the SEA IPR SME Helpdesk


* Fee: Free Of Charge


* Note: Due to space constrains, the registration will be allocated on a first come first served basis. Priority is given to EuroCham members and European entrepreneurs. 





Practical Information

Mercoledì, Dicembre 11, 2019 - 09:30 to 11:30
  • Lotte Hotel Saigon – 2A-4A Ton Duc Thang, District 1
  • Ho Chi Minh City
  • Vietnam


  • 8:30 AM – 9:00 AM
  • 9:00 AM – 9:05 AM
    Opening Remarks by IPR Helpdesk
  • 9:05 AM – 9: 30 AM
    General Overview about E-Commerce Market in Vietnam and How E-Commerce is shaping Vietnam’s Economy? (By Mr. Nguyen Anh Dzung)
  • 9:30 AM – 10:00 AM
    Major IPR Concerns in fast E-commerce economy and How to Protect your IPRs in Vietnam? (By Dr. Marta Bettinazzi)
  • 10:00 AM – 10:20 AM
    Panel Discussion and Q&A
  • 10:20 AM – 10:30 AM
    Closing Remarks by IPR Helpdesk and Networking


Event in the ASEAN
Event activity:
Breakfast Briefing
Event source:




EuroCham Vietnam and South-East Asia IPR SME Helpdesk