South-East Asia IPR SME Helpdesk

Trade Marks in the Digital Age: Mobile Application Icons

The number of mobile applications available for consumers to download onto their mobile devices is staggering. From AI-powered photo-editing applications to standard applications such as Contacts, Email, and Settings, all mobile applications usually have one thing in common: icons for users to access the application on their mobile device. The function of an application icon is to help users visually recognize and distinguish one application from another and navigate their mobile devices easily. This function echoes those of trademarks: a recognizable sign or design which can identify products or services of a particular source from those of others in the market.

Full article on Rouse Magazine: