South-East Asia IPR SME Helpdesk

Does my trade mark need to be the same as my business name?

A business name and a trade mark are two different legal concepts.

Essentially, the purpose of a business name is to allow for identification of a business, where the person carrying on the business is doing so under a name that isn’t their own. If the business owner cannot be properly identified and contacted, then those who engage with the business may be disadvantaged.

Full article by Blake Knowles and Peter Hallett of Spruson and Ferguson: